03
TCM Today (Chenyitang)
Traditional Chinese Medicine clinic · Melbourne, AU
ShopifyAI-assistedBilingual EN/中文Booking flow

Premium TCM clinic — Shopify build, AI-accelerated, weeks not months.

AI-assisted Shopify build for a Melbourne Traditional Chinese Medicine clinic. Bilingual EN / 中文 structure, herbal-formula catalogue, consultation booking — shipped in a fraction of the conventional agency timeline.

EN / 中文
bilingual structure
Weeks
brief to live
Native
fully owner-managed Shopify theme
Context

Chenyitang trades as TCM Today in Melbourne — premium clinical care and herbal formulations. Bilingual audience: English-speaking wellness shoppers and a Mandarin-first patient community.

Challenge

Off-the-shelf Shopify themes are designed for fashion and CPG, not a clinical practice. Brief: editorial typography, herbal-formula catalogue, consultation booking, language toggle. Standard agency timelines (8–12 weeks) were the wrong shape.

Solution

AI-assisted Shopify build. Claude Design generated the design system from a TCM-aligned brief; Claude Code translated it to a working theme. Custom sections for Materia, Practice with booking, Longevity Journal. Polish stayed human.

Benefit

Shipped in a fraction of the conventional timeline. Bilingual structure works without a translation layer. Booking flow live and converting. Theme is fully Shopify-native — the team self-manages.

Other case studies

Two more in production.

Thinking about replacing your order desk?

Drop us a line. We reply in two business days — or we tell you, honestly, that we're not the right fit.

no spam · no auto-sequence · jack replies personally