Flowy is a Melbourne-based, operator-led platform company. We build order-management software for mid-sized food suppliers — and we've been running it in a real 25-store business since 2014.
Flowy started inside Jack Lin's sushi business in 2014. As the chain grew from 1 to 25 stores, off-the-shelf ordering systems kept breaking against the realities of fresh food supply — pantry lists, per-store pricing, mid-morning cut-offs, WhatsApp orders at 3am.
So we built our own. A decade later, every feature has been tested against real volume. In 2022 we began offering it to other Australian food suppliers facing the same pain.
Most software vendors have one or two of these. The reason Flowy is built around your business — not bolted on — is that the team has all four.
Our CEO grew a 25-store sushi chain. We've stood in the cool-room at 5am and re-keyed the same order three times. Every feature traces back to a real person on a warehouse floor.
INSEAD MBA, ex-management consulting, FMCG digital strategy. We talk commercial outcomes with founders before we talk software with engineers.
The hard part of B2B software is translating "what the ops team actually does" into "what we ship next sprint." That bridge lives inside one team — not split across a vendor and a consultancy.
Weeks for ecommerce builds. Months — not quarters — for full B2B platforms. We phase, parallel-run, and cut over with zero downtime; the slow tempo of legacy enterprise software isn't ours.
The team brings operator, strategy, engineering, and retail marketing experience — each partner has run or built the thing Flowy now automates.
Passionate and pragmatic entrepreneur focused on innovation and operational performance. Grew his sushi chain from 1 to 25 stores in Australia, then turned the order system built for it into Flowy.
Analytically-driven, rigorous methodology on business strategy, operations and technology transformation. Former Associate Director at an advisory and investment firm; Production Manager at a leading Australian mining company; EdTech co-founder.
Self-motivated senior developer chasing efficiency and reusability. 5+ years across JavaScript, Node.js, React, AngularJS. Has led and shipped industry projects with CI/CD and TDD as defaults.
Passionate marketer and strategic thinker with 20+ years in FMCG — retail operations, senior buyer, digital marketing. Currently national digital manager for Australia's largest independent supermarket & liquor chain.
Every feature was asked for by someone on a warehouse floor. We ship what suppliers actually need, not what sounds good in a pitch.
We're more flexible than a generic platform. If your business needs pantry lists, mid-morning cut-offs, or grouped merchant fulfilment — we can shape around it.
We offer a low-cost pilot. If Flowy isn't right for you, we'll tell you in the first call. No upsell, no feature-creep you didn't ask for.
Bilingual English / 中文 (Mandarin) team. Direct operating experience across the Australian-Asian supply chain — Japanese food (JFC, Sushi & Co), Chinese specialty retail (TCM Today, Boutique China), pan-Asian grocery wholesale. Cross-cultural context comes built in.
Drop us a line. We reply in two business days — or we tell you, honestly, that we're not the right fit.