Flowy for food suppliers

Order management, built for the way food supply actually works.

Flowy replaces the phone calls, WhatsApp threads, and spreadsheets that mid-sized food suppliers still run on — with a tailored, cloud-based platform that takes in orders, manages pantry lists, automates pickup slips, and syncs to Xero.

Melbourne HQ· AWS Sydney· 10 yrs in live use
flowy.group / orders
All orders 247
Unassigned 8
WhatsApp 14
Exceptions 3
North 62
West 41
Oceania Seafoods — North Melbourne
#OC-23841 · 24 lines · Delivery Wed 22 Apr
Confirmed
SKU-BAR-0021Barramundi 300/500g4.2 kg$89.40
SKU-SAL-1104Atlantic salmon fillet6.8 kg$214.20
SKU-PRW-7720Banana prawn 16/203.0 kg$102.00
SKU-OYS-3301Sydney rock oyster bot.2 doz$48.00
SKU-TUN-0019Yellowfin tuna loin— shortcredit 2 kg
Pickup slip printed 2 seconds ago · #OC-23841
Trusted by Australian food suppliers
Oceania Seafoods
JFC
Winston
Boutique China
Sushi Sushi
TCM Today
Problem → Solution

The order desk you have today, and the order desk Flowy gives you.

Today
With Flowy
Orders arrive across phone, email, WhatsApp, fax.
One inbox. Every order, every channel, in the same view.
Staff re-key the same order into 3 systems.
Key once. Flowy handles the rest — pickup slip, invoice, Xero.
100+ orders reprocessed every week due to manual errors.
Validation rules catch the mistake before it ships.
See it in motion

Three 30-second demos. No sales call required.

Watch the exact workflows that save 100+ reprocessed orders a week — product management, flexible pricing, and the full order-to-Xero handoff.

flowy.group / demos / product-management.mp4
Live demo
flowy.group / demos / flexible-pricing.mp4
Live demo
flowy.group / demos / order-to-xero.mp4
Live demo
Five pillars

Everything an order desk needs. Nothing it doesn't.

Five capabilities, one platform. Built over a decade inside a live food supply business — not assembled from generic commerce parts.

01

Visibility

Real-time stock and order status from source to warehouse to every sales channel. Stop double-selling and overstocking.

02

Automation

Integrated workflows handle the order volume. Pickup slips, invoices, and credits generate themselves.

03

Planning

A library of reports and forecasting tools. Track sales down to the individual customer.

04

Integration

Works with Shopify, Xero, and the payment providers you already use.

05

Tailored

Pantry lists, per-customer pricing agreements, grouped merchant fulfilment. Built for food supply.

100+
orders/week no longer reprocessed at a mid-size supplier.
30
order-desk staff whose time Flowy frees up for sales.
10+ yrs
refinement inside a live 25-store food business.
Featured case study

Oceania Seafoods: phone-and-fax to same-day fulfilment in four months.

A third-generation Melbourne seafood wholesaler replaced their order desk with Flowy across four months — three phased stages, zero downtime, full Xero cutover in week twelve.

B2B Seafood Australia
Read the case
The new platform must maintain key sales and operations functionality, e.g., flexible price and weight setting. This minimises the changes required and will better support your sales and invoicing team in transitioning to the new platform. — from the Oceania implementation proposal
Pricing

Enterprise-grade,
custom-fit for your business.

Flowy isn't a self-serve SaaS. Every deployment is shaped to your order volume, integrations, pricing rules, and warehouse workflow — quoted after a discovery call, not picked off a price page.

2 days
average reply from us
4–6 mo
phased implementation
$0
to start the conversation
What every Flowy engagement includes
Scoped per customer · priced per volume
  • Tailored implementation
    Configured to your warehouse runs, pricing rules, and ERP — not a template.
  • Dedicated solution architect
    A senior engineer assigned to your rollout, end to end.
  • Phased cutover
    4–6 months from signed agreement to live, in three controlled stages.
  • Premium support
    Direct line to the team that built it. Not a ticketing queue.
  • Pilot trial available
    Low-cost pilot before you commit. If we're not the right fit, we'll tell you.
  • Operator-led roadmap
    Roadmap shaped by suppliers running Flowy in live production today.
Live Currently onboarding food suppliers across AU.
FAQ

Frequently asked.

Can't find what you're looking for? Email info@flowy.group.

4–6 months from signed agreement to full cutover, phased in three stages so your team isn't disrupted.

Thinking about replacing your order desk?

Drop us a line. We reply in two business days — or we tell you, honestly, that we're not the right fit.

no spam · no auto-sequence · jack replies personally